Tag Archives: ethical fashion

Why TOMS Rock.

Shoes For a Better Tomorrow

TOMS (Short for Tomorrow’s Shoes) is an ethical Shoe (and Clothing Company) that over the last 7 years has become one of the largest ethical brands in the world. The famous slogan “One for One” represents the entire company–for every item they sell, be it shoes or eyewear, they give that same item to children and families in need all over the globe. Mizzou’s own Liz Scafer created Sseko Designs (http://www.ssekodesigns.com/) , an ethical brand that not only gives back physically but also provides women in Uganda with work and education.

The concept, while very risky from the financial side, has evolved and has inspired more give than a million give back brands in more than 15 countries. The idea is simple–We take something like shoes, simplify it to the bare necessities (a comfortable sole and an outer lining) and we sell them for a flat price.
Then, we take the profit and buy children in need there own shoes. Cheap to make, easy to spread. This year, TOMS even patterned with high fashion label “The Rowe”, selling there classic designe with the most luxurious textiles and fabrics in the world.

While those may sell for more than $100, TOMS traditionally range anywhere from $45-$60 dollars and because they are such a versatile, comfortable shoe, the investment is both good for you feet and for the planet (they only use recycled fabrics and rubber).
So, If you don’t own a pair, go online, go inside your favorite retailer or go ask a friend. They are worth it. And with just $45, you can leave a positive footprint on the planet and change the world.

-Jasmin

Your Ethicist

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